SCHUELER INDEP.

1101 RANDLE

EDWARDSVILLE, ILLINOIS

VIDEO                                           (SHOT TIMES)

                   CLIENT: Gatorade

                   PRODUCT: Gatorade Drinks

                   TITLE: “Why Drink Water”

                   WRITER: Mark Schueler

                   LENGTH: 30

AUDIO                                                    (TRT)

FADEUP ON:

1. LS OF TWO GUYS PLAYING VIDEO GAMES

(:02)

CUT TO:

2. MS OF 1^st GUY w/ colored lights on his face

(:01)

3A. Ms of 2^nd guy

(:02)

3B. 2^nd guy gets off the couch and exits shot.

(:03)

4A.  MS OF REFRIGERATOR

(:01)

4B. SECOND GUY OPENS THE DOOR AND WE SEE UNDER HIS ARM THE LAST GATORADE

(:02)

5A.  CU OF GATORADE, IT IS EMPTY

(:01)

5B.  GUY TAKES GATORADE

(:01)

6.   LS 2^nd GUY FILLING BOTTLE W/ Water

(:03)

7a.  MS GUY DRINKING TURNS EMPTY BOTTLE

(:01)

7b. after drinking turns it over to show nothing in it

(:02)

8.    ots looking at bottle not filling up

(:04)

9a.  ls of 1^st guy entering kitchen

(:02)

9b.  1^st guy opens the refrigerator and reaches to the door

(:01)

10.     ms 1^st guy gives 2^nd guy a gatorade

(:01)

Dissolve to:

11.  WHY LOGO

(:02)

12. Fadeout

(:00.5)

1.  SFX: VIDEO GAME NOISES

(:02)

2.

(:03)

3A.  2^ND GUY: Pause it!  I need a Gatorade.

(:05)

3B.  SFX: FADE VIDEO GAMES

(:08)

4A.  MX: BASE BEAT

(:09)

4B.SFX: NAT. SOUND

(:11)

5A.

(:12)

5B.

(:13)

6.

(:16)

7A.

(:17)

7B.

(:19)

8.  2^ND GUY: Dude! Come here and look at this!

(:23)

9A.  2^ND GUY: It won’t fill up with water!

(25)

9B. 1ST GUY: Here you go bud.

(:26)

10. 1ST GUY: Why drink water?

(:27)

11.

(:29)

12. MX: FADE BASE BEAT

(:29.5)